our values


Knitted from scratch: Little-to-no waste is created as there are no off-cuts.
No overproduction: We don’t/won’t overproduce. It’s that easy.
Microplastic free fibres: Our babywear is 100% Merino wool.
Plastic-free packaging: You’ll get your order in packaging made from upcycled deadstock and biodegradable postage bags.

slow fashion;

Limited runs: We’re not here to rival fast fashion, we’re here to change the game completely.
No seasons: This is made even sweeter by the fact that Merino is the perfect fibre all year around, not just in Winter!

ethical production;

Our core belief is that no product should ever come at a human cost. Ever. Our products are designed in Sydney, Australia and made in the Zhejiang region of China. Our producers continue...