Knitted from scratch: don’t even get us STARTED on the benefits of fully-fashioned knitwear! Although we can’t promise zero waste (however, this is very, very likely!) we can assure you that it’s absolutely minimal. This is because there are no off-cuts, unlike cut & sew garments.

No overproduction: We don’t/won’t overproduce. We’re not interested in contributing to the waste problem that exists already. It’s that easy.

Microplastic free fibres: Our babywear is 100% Merino wool, no polyester in sight.

Plastic-free packaging: You’ll get your order in packaging made from upcycled deadstock (i.e. intended landfill) and biodegradable postage bags.